I do a lot of outdoor sports and have been using Shiseido on my face for many years. Have used the Shiseido "Perfect UV Protector SPF 50+ PA++++" and "UV Sunscreen SPF50+ PA++++", both water resistant. Non greasy and light, and has kept my skin in very good condition, even in the harshest of conditions! I used it when hiking up Mt. Kilimanjaro, where I was exposed to the sun for most of the day and the UV can be especially harsh as it is close to the equator. My face didn't darken at all, while some of my hiking companions had tan lines from their sunglasses despite applying sunscreen.
I don't have a specific product that I use on my body. I cover up with clothing to prevent tan lines, and when I'm at the pool or beach I'm usually there to get a tan

Though I will always cover my face with a towel when I'm lying in the sun.