United Airlines' Redesigned Homepage Takes Off

Airline unveils new homepage with improved functionality and more personalized experience

CHICAGO, July 12, 2018

Today, United Airlines (UAL) announced the redesigned united.com homepage, featuring a more personalized digital experience for each customer and an updated, more modern, user-friendly design. The new homepage was created to better tailor the experience for customers, while also improving functionality and ease of use.

Some of the key highlights of the new homepage include:

• A more contemporary, user-friendly design
• Content personalized based on customer's MileagePlus status as well as upcoming, current and previous trips
• A new display that is fully responsive for optimal viewing on desktop and mobile devices
• A travel inspiration integration section that allows customers to explore curated content from different destinations United serves will be available later this year

"Each one of our customers is unique and has different needs for his or her travel, and our goal with this new homepage is to provide customers with a more seamless experience," said Praveen Sharma, vice president of digital products and analytics. "

Personalizing our digital offerings is just another step towards giving our customers the experience and the products that they ask for."United's homepage is the starting point where most of its customers begin their journey. These latest efforts reiterate the airline's dedication to improving the travel experience for its customers, beginning before they book a flight.

The airline first began rolling out the new homepage in April, and continued expanding to more and more users, while adding additional functionality throughout the phased roll out. The site will be live to all customers in early August.

Earlier this year, United updated its mobile website, adding a more optimized display, additional flexibility to adjust flights throughout the site, Japanese language and point of sale and more. The new design of United's homepage will also appear on the airline's mobile website, creating a more seamless experience when managing travel and bookings across a variety of different devices.

Today's announcement is just the latest in United's commitment to invest in all of its platforms to give customers the tools and information they desire to travel with ease.