FlyerTalk Forums - View Single Post - Iberia Plus offer 9000 per booking, 21 to 24 June 2018 on iberia.com
Old Jul 9, 2018, 7:17 pm
  #1716  
pdxparse
 
Join Date: Jan 2009
Location: PDX
Programs: AS MVPG, SPG Gold
Posts: 187
Originally Posted by craigthemif
People are exaggerating massively here.

United Airlines beat the crap out of a passenger and is still going strong. That got 100000% more media attention than a few travel hackers getting refunds.

All Iberia are doing is saying to people who have never flown with them before, bought tickets with no intention of flying them, and who probably weren't even going to use their bonus Avios on an Iberia flight... that they are getting their money back.
Do you understand how the concept of "goodwill" works in a biz environment? Yes - United did, and should have, received backlash for perhaps beating a PHD who had absolutely no recourse to the point where he received a head injury. Are they existing as a viable business entity? Yes - probably because of inertia. Is their business strategy sustainable? Remains to be seen - depends on how long people's memories are. Is Iberia in the same position as United? No they are not.
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