Originally Posted by
pdxparse
What Iberia will do and what they *should* do are two very different things unfortunately. There are plenty of companies that have made business decisions that help their bottom line in the short term but lead to their eventual demise in the long. This won't sink Iberia as an isolated case study, but given the visibility and reach it has created - it will certainly have long term impact on their brand, reputation, and ability to negotiate contracts in good faith at some level. One way or another.
It'll be interesting to see how it plays out - bet it makes a great case study for biz school in the future!
People are exaggerating massively here.
United Airlines beat the crap out of a passenger and is still going strong. That got 100000% more media attention than a few travel hackers getting refunds.
All Iberia are doing is saying to people who have never flown with them before, bought tickets with no intention of flying them, and who probably weren't even going to use their bonus Avios on an Iberia flight... that they are getting their money back.