Due to the complexity of requesting an award on Asiamiles, it's hard on the Asiamiles member. But it can be done. And I've done it before personally for a few FT members. Though the exchange 'rate' isn't equal.

It depends also on when the person wants to travel. One would require at least ONE month's notice! And from what I heard, you only get about 40" legroom on Business on EI!