FlyerTalk Forums - View Single Post - Two bad experiences in Club Europe, FRA-LHR & LHR-MAD
Old Jun 13, 2018, 3:25 am
  #39  
itsmeitisss
 
Join Date: Jul 2008
Location: All over the place often South Wales and Lake District
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Originally Posted by fly747first
And you are still missing the point, for I never said every passenger on my flight had paid a low fare. Obviously, for a variety of reasons, some do need to pay for flexible tickets and it will be quite sad if BA didn't manage to get any full-fare bookings on a 200+ pax aircraft.

However, as someone who has won many awards in Revenue Management, I'm not going to overlook BA's deficiencies. It would be one thing if the 777 flight only happened once in a while but this particular 777 flight doing a MAD turn has been the case for many months now giving BA plenty of data to analyze. From a pure Revenue Management perspective, the best analysts and managers would know that leaving the lowest buckets open on a flight that is so massively overbooked just isn't smart. By this point, if you are going to overbook, then it should be at Y so you get as much full-fare revenue as you can which will easily offset any potential compensation you have to do to move a low-fare pax to another flight.

And as an award winning revenue management consultant, you are saying that actual fares aren't relevant? Didn't they manage this via op-ups?
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