Originally Posted by
hurrykane
I figured the IHG acquisition of Kimpton was to fill this void, and now that Kimpton is in the fold - i'm surprised. Seems like growing Kimpton would be easier than developing a new brand, or am I off the mark here?
I think Kimptons are all managed in-house. Whereas Voco would be franchised and allow the owner to keep a lot more of the local identity whilst still having certain standards.