Do you guys have to offer some insights on where IHG wants to go with its two loyalty programs?

My take is IHG wants to position Voco above Indigo. So it's certainly upscale. IHG now has plenty of upscale/upper upscale brands, including Kimpton. For one, I would think brands like Voco, Kimpton, and--to a lesser extent--Indigo and CP see significant overlap in guests with IC (and good customers are often members of both programs). For another, these brands could provide meaningful recognition to elites if IHG so desired.

With that in mind, it's not quite clear to me what are (for IHG and/or its customers) the advantages of the dual loyalty scheme structure.