FlyerTalk Forums - View Single Post - Why does Marriott still use its old brandmark?
Old Jun 11, 2018 | 7:57 am
  #4  
Horace
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Originally Posted by UA-NYC
In spending more time lately on the often broken Marriott website, I couldn't notice the old logo in the upper left hand corner...I know some hotels have the new one up, but many don't..
The "old logo" in the upper left corner of the Marriott.com website, with "Marriott" in the distinctive font, along with the round symbol, is for Marriott (short for Marriott International, Inc.). It's the overall logo for Marriott's 30 brands, and thus the right logo for the website.

The logo with the large M (in the traditional font) and MARRIOTT in uppercase black letters is for the Marriott Hotels brand. It's also the basis for the new Marriott Vacation Club logo.

Take a look at the current logos for Marriott's 30 brands: https://www.marriott.com/marriott-brands.mi

When the combined loyalty program gets a name in 2019, I won't be surprised if it's part of a larger visual identify and branding overhaul.
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