FlyerTalk Forums - View Single Post - Why does Marriott still use its old brandmark?
Old Jun 11, 2018 | 6:12 am
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Why does Marriott still use its old brandmark?

In spending more time lately on the often broken Marriott website, I couldn't notice the old logo in the upper left hand corner...I know some hotels have the new one up, but many don't. I had assumed it was a newer effort. But apparently the new brandmark was created 5 years ago https://www.underconsideration.com/b...by_grey_ny.php (article from 2014 but actually created summer 2013).

Understand that it takes time to replace it physically out there in the world - but why doesn't the web site of all places have the new one? The old one doesn't exactly scream modern / contemporary nor Millennial appeal (which the campaign sought to accomplish).
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