Intuition, thanx for a prompt reply!

Frankly speaking I think this whole BMW ride idea is crazy. Who wants to drive front or behind a bus for a few hundred meters? And everybody looking at you wondering who the hell is that guy? Most pax have no idea about this service so they will be confused. I want to try it once but most likely in future will choose the bus, if there is a change to do so.

The bigger problem is that they market this service and in real life it is not available. Just like wifi on their LH flights. Better not to market something what you cannot deliver.

-sulkkis