Marriott press release:

Marriott International Enhances Online Customer Journey of Arab Travelers | Marriott News Center

Excerpt:

"Marriott International, the world’s leading hotel company, has today announced the relaunch of its Arabic website to enhance the online customer journey of the Arab traveler. With nearly 400 million Arabic speakers in 22 countries, the company is now providing an end-to-end solution for a seamless Arabic booking experience. The relaunch follows the recent announcement detailing the company’s ambitious growth plans for the Middle East and Africa region where it will expand its current portfolio by 50%, and as a result add 30,000 jobs.

Arab travelers generate more than double (+162%) room revenue per stay compared to other travelers, and annual revenue per Arab customer is 38% higher than other travelers. In order to cater to the traditional customs of the Arab travelers, symbols of Arab culture should be demonstrated in both communication and on hotel properties.

The revamped website has launched today as a phased approach where over 5,000 Marriott and The Ritz-Carlton Rewards properties globally will be available and bookable in Arabic. Marriott International will continue to add localized in-language content and will further improve site’s functionality for the Arab online traveler. SPG properties will be progressively be added to the new site between August and year end (until then, they remain available for bookings in Arabic at www.spg.com/arabic). To visit the website, please click here: www.Arabic.marriott.com"