Comparing AS lounges to DL, AA, and UA system-wide is pointless. I would assume that lounge's impact on tickets sales are generally location specific. However, in Seattle, Delta's lounge beats the crud out of Alaska's. Enough so that this AS Gold, AS Lounge Member, and frequent Sea-Tac patron has strongly considered switching carriers. I assume I'm not alone, which is a real problem for AS.

They should be operating like Delta. Increase the join fee, throw out Priority Pass, and make the lounge something I actually want to spend money on. It should be something that aides in joining AS and their customers at the hip, not something that makes their customers question whether they should be with Alaska at all. Making the D-gate lounge not filthy would be at least a start.

Why lounges don't have food for purchase options is another pet peeve of mine. Airport restaurants are generally garbage. Offer a legitimate dining option and the membership fee is automatically worth it to me.