I heard about the MVP program before but:
Please note: You must be an athletic administrator, athlete, or affiliated with a sports entity, sports-related company, sports group or event to be eligible. You will be asked to show credentials, such as an official business card designated with your team logo, etc.
For me it's just important to have a worry-free brand where I don't need to spend 5 minutes for each hotel to check photos, reviews etc. I made a statistic and for towns along my road the BW's would be about 87$ (per night, king bed) in average while the Hilton's are at 117$ in average.
PS: What I like about the BW (I know silly) that on there website they display the tripadvisor reviews directly so I don't have to check each time on my own.