I just received a VIP Select invitation email - Eastbay1K, because you’re one of our most valued customers, you can become more valuable by dropping a modest $250 on services you don't need. But we'd love to see your dough!
Really, the only thing I have to add here is that the man in the "VIP Experience" photo frame is holding a paper coffee cup with a plastic lid, no doubt the heights of the luxury travel experience. This, alone, wants me to try this out, and not have to suffer with my early morning coffee served in a real coffee cup in the lounge.