Originally Posted by
intuition
The message is clear to me too. Finnair values people flying many cheap shorthaul segments over people flying a handful expensive longhauls. To me as a loyalty professional it seems stupid, but I am sure they have their reasons.
While I enjoyed your graphs, I think the conclusion you drew is incorrect. Flying 150 shorthaul segments in booking class Ö might result in as little as 75k redeemable points. This customer will have easily spent 15k€, probably more. Now one could easily fly for half of that amount 4-5x EUR-HEL-BKK in C, raking in ca 7-800k points (with the threshold boni). Both pax will be Lumo, one with 2,5 short haul Y redemptions in his hand, the other more than 25 of the same (or 7-8 longhaul C). Who is now valued more?
If you divide the figures by ca. two, you'll get a commuting Plat, putting in 75 segments at 7-8 k€, earning 30-40k and a thrice-a-year-longhaul-flyer Plat spending 4-5k€, earning 150k.