I can understand your sentiments, coming to Alaska with, I'm guessing, experience with the QF lounges. QF does a lot of things better than AS. Alaska is a mostly domestic airline, and not much international reach, let alone transcontinental where maybe you are used to getting top-shelf liquors or drinks. I think Alaska has done a good job of being +5% better than the others guys (US based airlines).
I try not to compare my international lounge experiences to Alaska... they just can't compete. Even in LAX, the Star Alliance Business Lounge is hands down 2000x better than the LAX Alaska lounge - although AS has some remarkable staff.