Originally Posted by
FlyPointyEnd
There was a CAPA article late last year about First Class (I suppose by extension Business Class) has a strong frequent flier proposition and that they are often seen as aspirational products hence part of being loyal fliers is the ability of redeeming Premium cabins. However it is quite disappointing to see that those hit most with these changes are those who want to redeem in long haul premium cabins.
I think the mass market in Hong Kong finds an annual holiday in Japan aspirational. These are the non frequent travellers who scrounge around all the credit card deals and other Asia Miles offers. Since many had discovered the value of Avios the new earning and redeeming structure for short haul reflects this. And CX earns all the money selling these non-air miles to banks and vendors.