Improvements to EB??
Well, glad to know something is happening with EB.
I must say that for the past 12-24 months EB is probably the worst programme I am participating in. Just to name 3 reasons: 1) No G or S offers - I believe I have received one offer as a gold member for the past 15 months, 2) IMO EB offers are rather limited - and of limited value, 3) Horrible on-line booking engine.
As a result I have flown other carriers (LH, BA) for the past 12 months. SAS with higher prices you have to do a lot better.