Darn good question... I'd be tempted to call the elite line five times on this one... (then take the best-of-five answer because you'll probably get at least two different ones!).
I suspect that you'll only get 100% EQM, as that's what
purchased Q fares get, even though it's a Q-UP, unless....
when they do the upgrade the flown/purchased comes across as A or D. Kind of like the CO R/R thing.
I bet no one else on this board has done this... we need a guinea pig