For me, I see when people are doing exceptional service/attitude. I gave one to a person that was directing people are they came out of the ATL customs area. I was waiting for someone for about 15 minutes, and the person was just super friendly, enthusiastic and great energy. She was shocked and didn't even know what it was.

Usually, I'm given them to check-in counter agents or FAs that did some extra special or just really had great attitude. Everyone is very thankful for it and happy, so I'm shocked it's just worth $5 in value.