A good BA cabin crew (you roll the dice on this . CW seats, they get so much flak but I sleep better in that than the reverse herringbone where my feet feel boxed in, ones by the window feel v private too. BAEC which has enabled me to turn my work travel into leisure travel of a sort I would never pay for in cash. Also BA flight crew give every impression of being highly professional and hugely conscientious, Captain Dave and co sharing their experiences from the flight deck on twitter is fantastic.