That she is (understandably) upset is not an excuse for making assumptions about nearly every aspect of this story and the person in question. Nike as a corporation is indeed wealthy. How much of this wealth is transferred to this athlete is unknown. We can't assume a rich benefactor equals a high endorsement figure. We have no idea at this time whether Air Canada will resolve the issue; it's to be determined. How does the subject of Instagram images and number of followers have any bearing on the athlete's character?