Originally Posted by IStream

I've been 75K since the program started and been traveling 90K+ miles/year with AS & partners since 1999. The accelerating de-differentiation of AS isn't going to make me stop flying AS altogether but it has and will make me stop using them exclusively. If I and others like me go from 100% AS to 50% AS, it will have an impact on AS. The only question is whether the revenue loss from people like me is more than made up for by the nickel-and-dime revenues they'll get from everyone at the expense of loyalty. Loyalty is hard to quantify, which makes it undervalued in the corporate context. Having run a business myself that benefitted from highly loyal customers I think AS is making a mistake but they won't find out for four or five years.