Not surprised... and those Dirhams come tax free as well! Now very, very qualified team at Jumeirah, but will it help make the brand less soulless? I am not convinced.

At least René Beauchamp in the few times I met with him always seemed to have an understanding of chemical-free, which might help Jumeirah get back on the right track. What I didn’t know however was that his passion for Spas was so big he would take on a SVP leadership role for this department.. always thought he was more of an operational hotelier.