FlyerTalk Forums - View Single Post - Buy on board: Experiences and reactions from BA's shorthaul economy service
Old Apr 30, 2018, 3:52 am
  #2231  
GaxxyFlyer
 
Join Date: Jan 2014
Location: LCY
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Originally Posted by ThatT1Feeling
No hot food available CPH-LHR last Thursday evening.
It was a rammed-full A321 with only 5 or 6 rows of CE - so about as many ET pax as BA can get on a shorthaul service (other than the 767s), and apparently all of the hot food was consumed on the outbound flight. Could have been a real moneyspinner for BA if they'd been a little more brave about how much they loaded onto the flight.
Remember that this is nothing to do with service for customers or even earning money. This is only about removing a cost center, not having a liability and placing the financial risk of sales onto a third party. Flying short haul aircraft is now cheaper for BA, cost cutting is part of their DNA.
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