Originally Posted by PhilH
Sorry, you still haven't answered my question. Why are these emails being sent, if not to drum up extra business??? This isn't a criticism, it's what a marketing department should do! I'm not suggesting that they intentionally sent it, knowing it was not the case that this guy was nearing the threshold. But the purpose of the email is clearly to get people to take a flight that they wouldn't otherwise have taken (or, more likely, might have taken with a different carrier).
I'd be very surprised if someone were to book a £2000+ NCW seat that they wouldn't have done otherwise, just because they received an email. I'm sure marketing departments are good, but not
that good!
Originally Posted by PhilH
BA don't care if someone retains Silver or not, in fact they would prefer if someone didn't - i.e. less cost in providing the service if there were fewer Silver members. Even the loyalty aspect is redundant, because if this guy flies Club, he's getting all the services that Silver get anyway.
I personally think that's rubbish. You're saying that BA don't want people to be frequent fliers?! Hello?!
Originally Posted by PhilH
So, no I do not think it was an intentional dupe, but yes, I believe it was sent to get the recipient to buy a flight, obviously.
PhilH
As I said earlier, it's most likely sent out to remind someone about BA, and that they only need to do "x" do maintain their status.
Except that they didn't execute it very well.