This is purely my wild armchair-CEO shot-in-the-dark guess, but I see the RewardsPlus status matcha eventually morphing into a more tiered approach :




UA Gold -> new August Marriott Gold (25nt tier)

UA Plat + 1K -> new August Marriott Plat (50nt tier)

UA GS -> new August Marriott plat premier (75nt tier)




And depending on how colored your glasses are, UA+MAR either has a very aligned brand value messaging or doing their best to sow consumer confusion.




Case in point ? UA has a Premier Platinum and now Marriott will have a Platinum Premier elite. (It’d be more confusing if UA retained the “elite” name in statuses from the OnePass days ... like their current premier hotline still spells 1-866-ELITE-CO)







Disclosure : I have an indirect financial relationship with a UA competitor