Originally Posted by rockflyertalk

Whilst I agree on many aspects here, what I see is a 'chipping' away at the premium product over a few months/years to the point when the premium product simply becomes the basic product, for BA to then repackage the basic product to a minimal, extremely poor and cheap below basic (like the 'savers' range now on offer at Morrisons) product which makes the Premium product look premium again, if that makes sense?!

Clever strategy but pretty obvious to the frequent customer, who will see right through this! You can't fool your customers by then saying "we are still a premium airline." Frankly that's insulting to its customers.