developers pick brand based on brands not already in location.
all big lux chains have dramatically increased reflagging hotels.
SS is example of being sold by founder/backer to investment co
edit: these examples all basically argue against possibility of USP
franchises - (2 RC, 1 bvlgari) 1 waldorf, 4 conrad, 1 fairmont
(RC does not allow new franchises, bvlgari may not either)
hyatt is de facto franchise by allowing outsourcing everything
epiahtles, we arent talking about nonluxury.. nonluxury counts >
Hospitality Magazine: Do we have too many sub-brands in a hotel group?