FlyerTalk Forums - View Single Post - Frequent guest programs fall short according to new study
Old Jun 29, 2004 | 8:29 am
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pinniped
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Originally Posted by matagal
The average person may sign up for a program if they happen to stay in a hotel, but I wonder what percentage of program members are really frequent guests.
Here's my own personal experience with the programs in which I'm a member:

- Marriott - frequent user - can name all of the brands in the program easily
- HHonors - frequent user - could probably name all of the brands in the program
- SPG - infrequent user - would probably get most of 'em right but not all
- Hyatt - infrequent user - don't know what other brands participate besides Hyatt
- Priority Club - infrequent user - filled out form to join in lobby of roadside motel - know little about other brands besides Holiday Inn and Staybridge Suites
- Wyndham - joined only after Priceline dealt me a Wyndham - know nothing about the brands other than Wyndham
- OMNI - joined only after Priceline dealt me an OMNI - know nothing about the other brands (if any)
- Fairmont - infrequent user - know they don't have any other chains
- Baymont Inns - joined because of a promo to get AA miles - never stayed at any of their hotels
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