For that price, I'd hope the person escorting you around could go to the bar for you and get your drinks, or at least identify you to the bartenders.

Personally I wouldn't see any value in this service. But, as my parents and in-laws get older and continue to travel, I'd certainly consider adding a service like this to one of their itineraries - either as a nice treat or, honestly, because it would actually be helpful to know they have someone guiding them on a connection through a place like JFK/LAX.