Originally Posted by
RCyyz
Let's take the 4 sample questions published by CBC:
- Overall, there is too much immigration. It threatens the purity of the country.
- Getting married and having children is the only real way of having a family.
- The father of the family must be master in his own house.
- Whatever people say, men have a certain natural superiority over women, and nothing can change this.
How does any of this affect the strategic decisions made by a company that issues points?
<snip>
Based on the 4 questions above, how is any of the data of any use to AE?
C'mon, there were way more than those 4 questions. The CBC chose those for maximum impact because their story is about how inappropriate the survey questions were. I can tell you, there were questions of the exact opposite nature, too.
If you consider the entire collection of 80+ questions and not cherry-pick the ones that are the most controversial, you can actually draw pretty reasonable conclusions about the person taking the survey. Now, as I've already said twice, doing something of value with those conclusions is a totally different story.