My degree isn't in behavioral psychology, but my understanding is that you rarely get a true answer by asking the question you want to know the answer to.
So you come up with other questions where people think "what does this have to do with your product/service?", give you a true answer, which can be translated into the answer for the question you actually care about.
Look at "The father of the family must be master in his own house."
If you agree with that, then maybe instead of getting your spouse/children their own accounts and cards, they're all just using yours. That might be something Aeroplan would want to change.
But if you ask "Are you the only user of your Aeroplan card and account?", no one is going to say "No, I let my family use it too", because that's a violation of the program terms.
Originally Posted by
ffsim
Exactly. Although actually knowing the questions being asked might help Aimia draw the right conclusion from the answers
See my point above. Aimia may want answers to questions that can't be asked.