Originally Posted by
MSPeconomist
IMO the problem isn't just the failure to review but basic judgment of at least one employee. ... IMO someone needs to be fired.
Per CBC:
Originally Posted by CBC
Turns out, all the data was collected solely for Aeroplan by Montreal-based market research firm, CROP. The company says it was gauging the attitudes and values of Aeroplan members, so that the rewards program could better serve them.
CROP's president Alain Giguere says he asked some bold questions simply to help Aeroplan better understand its members' points of view.
[...]
CROP isn't happy with the outcome. Giguere says he still doesn't understand what all the ruckus is about.
"I think it's a big drama for nothing."
So AE outsourced the survey to someone who basically couldn't care less.
The fault at AE lies with the decision to use CROP in the first place. One quick glance at their website indicates that they pride themselves on asking very charged questions. What value these questions have is worthy of academic debate but what use they would have in a corporate environment should be rather clear - none!