I participated in that survey. It was definitely a head-scratcher as I couldn't really figure out why those questions were being asked, but there was a very clear warning prior to being presented the more controversial questions. The participant had every opportunity to avoid offence at that time.

The thing that strikes me about this episode is Aimia admitting that "it failed to properly review the questionnaire before distributing it." Makes you wonder how they can draw any conclusions of any value whatsoever if they don't know the questions being asked. I wonder if maybe they think we enjoy the poor flight award availability, the barely functional website and all the scam charges.