Survey asked if participants thought immigration 'threatens the purity of the country'

Aeroplan is deleting all data collected from a recent online survey and offering an apology to anyone who found it offensive, after it sparked a complaint from one of its members.

The survey included controversial questions that asserted immigration was harmful, suggested males were superior and that traditional marriage was the only way to form a family.



Aeroplan's owner, Aimia, hired a market research company to create the survey intended to help the company improve its loyalty program. However, Aimia says it failed to properly review the questionnaire before distributing it to members this month.



Some of the more than 80 questions probed members' thoughts on shopping and brands. But others asked their level of agreement or disagreement on provocative statements such as:

• Overall, there is too much immigration. It threatens the purity of the country.
• Getting married and having children is the only real way of having a family.
• The father of the family must be master in his own house.
• Whatever people say, men have a certain natural superiority over women, and nothing can change this.

Aeroplan member offended by survey asking provocative questions on immigration, male dominance | CBC News