Hi, I've just started to fly more, mainly long haul to the Philippines. I expect this to increase in the coming year, and in a few years time with the addition of my girlfriend and 2 kids joining me on the flights.
The world of FFPs is way more complicated than I expected, so I would appreciate any advice you can give!
Tthank you in advance for the help!

(1) What is most important to you in a FFP?
Discounted fares, free/discounted upgrades, free/discounted lounge access

(2) How many miles do you usually fly each year & in what class? How many flights/sectors?
This year: 60k (mainly 2 return, economy flights to the Philippines)
2 years time: Ancticipated 230k - 340k (mainly 2 - 3 return, economy flights to the Philippines, but including myself, my gf, and 2 kids)

(3) What types of fares do you usually buy ?
Cheapest, Economy

(4) Can you choose your airlines and/or class of service? Airline most flown? Do you travel for work and/or pleasure?
Yes, I can choose. I usually fly Emirates or British Airways for long haul, and British Airways, EasyJet, or RyanAir for short-haul.
I travel for holidays/vacations.

(5) Which routes and airlines do you fly most often
London > Dubai > Philippines (Manila or Cebu)
Philippines (Manila ir Cebu) > Dubai > London
(Dubai is optional)

European short-haul

(6) What is your home airport?
London Heathrow (Birmingham, Manchester, or any other London airport would be fine)

(7) Do you have FFP status of any kind in an airline? What is it? Do you have any miles banked in a FFP?
British Airways (Blue) - 2k Avios
Emirates Skywards (Blue) - 6k points

(8) Preferred Airlines
No real preference.