BA wants to play out of the DL playbook on this one, and that means the loyalty program currency will be destroyed for most customers interested in redeeming awards from the program. I wouldn’t be surprised if the pain hits customers even before BA’s IT gets BAEC to where BA management want it to be to devalue the loyalty program currency.

When airline programs turn out to be little more than elite status programs with a minuscule cash-back-equivalent element, for most customers, the program’s coffin being delivered earlier would have been a mercy.