Originally Posted by
Andriyko
The only reason it is getting tiresome is because nobody bothers to actually answer the question of why should the surveys or Skytrax rankings be of any importance for airlines
In and of themselves, rankings like SuperBrands or Skytrax mean absolutely nothing. They're nice if you have a good ranking, it's a nice little badge for your website, but beyond that they mean nothing.
However if your brand reputation is dropping, especially in something like SuperBrands (which is assessed by surveys of the general population), it does matter a little bit more. It won't affect how many bums you get on your seats- anyone can fill a plane- but it will affect the yield. You can't charge a premium if your reputation is dirt, can you?