Sounds like what BA will claim and some ardent believers will support it. Trouble with companies who have fallen behind think their "new- improved" XYZ factor like seats will pull them up to the top. Pity is they don't realize that the competition that was already ahead has also been working on "Newer -improved" products. You don't get to be in top 10 by being asleep at the wheel or introducing "enhancements" .