Spiff, who shudders exaggeratedly at the mere mention of USAir, lists the reasons he despises the company. He so hates it that even though Louisville, Ky., where he lives, is a USAir hub, he won't fly them: "No first class; no pre-assigned seats—it's a cattle call, which means no carefully selected exit row in coach—no frequent flyer program; no affiliations with other airlines; and any credit you do get—they call it 'credit,' not miles—has to be used within 12 months."