FlyerTalk Forums - View Single Post - JNB-LHR SAA Reduces London Frequency / Introduces A330-300 to Route
Old Mar 16, 2018, 9:09 am
  #21  
evanb
 
Join Date: Dec 2010
Location: N/A
Programs: UA 1K, BA Gold, LH/SN/LX Senator
Posts: 449
Originally Posted by lhrsfo
And this is perfectly sensible. However, for this to be sufficient, you have also to take steps to address the reason why so much is unprofitable, whether it's cost structure, or service deficiency, and then rectify these issues. Otherwise you get sucked into a vortex of further losses and further cuts, from which you won't escape.
Indeed, I really don't think that downsizing is a good strategy. They'll begin to lose economies of scale which could cause unit costs to rise, and cutting routes and reducing connecting opportunities could also harm unit revenue. But the cash and balance sheet situation is very dire they don't have much of a choice. But I agree, you can't cut your way to profitability. They need to solve the structural issues, which are not improved by cutting routes and capacity.
evanb is offline