I’m a very social person, but was mightily peed off at Virgin crew calling me mate. I’m not your mate (even though you are hot cabin crew and I’d love to be pals In the outside world) and I found it horribly intrusive.

But by asking the question, you are put in a weird zone: no, I don’t want you to call me by my first name, but saying that makes me feel like a horrible person.