Choice Hotels has a new TV ad running the past few weeks. If you have not seen it yet, here is a summary of the commercial:
After a successful year, the Choice Hotels advertising team brainstorms ideas for a new ad campaign. One man proposes a commercial in which two guests begin to glow after checking into a Comfort Inn, believing that it will encourage viewers to book a room so they too can glow. His co-worker disagrees and points out that nobody actually glows. He instead proposes that they simply say, "Badda book, badda boom" and leave it at that.
https://www.ispot.tv/ad/wmtg/choice-...-glow-campaign
So, no mention of a points promotion.., or free waffles..not even glow after check-in....All we get is Badda book, badda boom.