Hey guys, any help appreciated as I feel like I'm not getting the best I can be getting at the minute...

(1) What is most important to you in a FFP?
Upgrades, redemption rates and especially lounge access

(2) How many miles do you usually fly each year & in what class? How many flights/sectors?
125,000 miles and 60 flights last year, all in economy (unless I get a good rate on premium economy)

(3) What types of fares do you usually buy?
Cheapest

(4) Can you choose your airlines and/or class of service? Do you travel for work and/or pleasure?
Business traveller, I can choose my airline within reason but class needs to be cheapest available

(5) Which routes and airlines do you fly most often?
European short haul

(6) What is your home airport?
London Heathrow or Gatwick

(7) Do you have FFP status of any kind in OW or other airline? What is it? Do you have any miles banked in a FFP?
British Airways Executive Club Silver, with 131,000 Avios to spend

(8) Preferred Airlines? Most common Airlines flown on?
British Airways