Originally Posted by
kaizen7
My example is for "any" upgrade actually
And about book higher room type makes the odds of upgraded to suite improves, I'm interested to hear other LT members experience on this!
I'm pretty much new in this loyalty scheme, so my experience is extremely limited
And I guess its either upgraded to suite or nothing
Another question I have is :
Current SPG qualification for elite tiers seems to encourage people to stay at the cheapest room and maybe cheapest hotel (especially for matress run )
As it only count the stay and night. So 1 night stay at St Regis presidential suite have same weight as 1 night stay at 4 Points Sheraton cheapest room.
I currently have LeClubAccor Gold membership and they use status points or nights for their qualification.
Which make 3 night stays at $3000 suite can make you a platinum straight away.
The qestions is : Which one profit the hotel most ? servicing 1 guest for 50 night stays at hotels cheapest room, or 1 guest that book ... say .. 3 days in their most expensive suite ?
I make assumption cheapest hotel rate is $200 and the rate for the expensive suite is at $5000/nights making the revenue for the hotel is $10000 and $15000 respectively
Interesting question, I guess it depends what you want your loyalty program to do which in turn is a function of the portfolio of hotels that you are managing
(a) If you have a large proportion of low tier hotels in your portfolio you might want to rewards nights, since the marginal utility of staying within the loyalty program is higher than if you were rewarded only based on $$$ spent, i.e. in the context of a RI or a 4P in a rural location for 60 $/night you might choose to stay in a non-affiliated hotel since your marginal utility from staying within the loyalty program is very small. The same reasoning would work with respect to the geographical distribution of the hotel portfolio.
(b) If you have a very high density of high end luxury hotels, in your portfolio yes $ based qualification criteria is definitely preferable. If 4 seasons would ever launch a loyalty program I think there is a very high probability that it will be $ based.
I don't know much about the pros and cons of
LeClubAccor however allowing qualification based on nights and points seems like a good idea, however abandon nights would probably be non starter for Accor given the vast amount of low and mid tier hotels in their portfolio, they have some really nice high end ones as well some Sofitel come to mind ... stayed at the Palace hotel in Dubai while it was managed by Sofitel ... very nice hotel ...