A United spokeswoman had this to say late today about the changes: "We announced a new internal program based on United meeting certain operational and dependability metrics as a way of offering meaningful rewards to our employees. We believe that this new program will build excitement and a sense of accomplishment as we continue to set all-time operational records that result in an experience that our customers value."
A "sense of accomplishment"? Reminds me of
Electronic Arts' PR disaster a few months ago.