Originally Posted by
ermintrude
However you look at it, it would be another stealth devaluation to MP elites and likely marketed as an 'enhancement'
It is DEFINITELY a devaluation.
To be very crass, in an industry where everyone is losing money, programs that build brand loyalty are extremely valuable to airlines, because they cut losses.
But in an industry where airlines are making lots of money, they are giving away things that could be sold for additional money. Whereas brand loyalty is less important because there are plenty of customers to fill up the planes.
Hence, devaluation.