Originally Posted by
xenole
Perhaps, but it does assume that after a poor initial flight, the customer will return and say take another 99 F flights in order to balance things out / improve the odds.
I would certainly be taking my money elsewhere should there be other options as I wouldn't want to be playing a lottery as to whether or not I get a good flight.
Agreed that BA are then relying on them taking more to level things out, and it's probably going to take 3-5 more good flights before a typical customer sees their initial flight as an anomaly. Clearly a big ask of that customer, hence a need to keep the failure rate low, or price to constantly entice enough in to fill the gaps left...